Bobbi Brown brings lip colours back

It’s one of THE most annoying things about some of our favourite beauty brands – discontinuing colours and products.

All of us no doubt have a favourite product or lip or eye colour that is no more, and nothing we find in the future quite matches that favourite.

So, the Bobbi Brings Back: Lip Color campaign is well, Bobbi-brilliant! The company will be reintroducing six discontinued Lip Colors in this social media campaign.

Classic Lip Color shades Blush, Tulip, Wine, Clove, Tulle Brown and Scarlet earned the most votes from Bobbi Brown Cosmetics UK Facebook fans and will now be available for purchase for a limited time only and exclusively for Bobbi Brown Cosmetics Facebook fans via an fCommerce tab.
For years, Bobbi Brown devotees have been asking Bobbi to reintroduce lip colour shades that they love but are no longer part of the existing collection. They spoke and Bobbi listened.

In February, Bobbi Brown first launched Bobbi Brings Back: Lip Color in all six markets where you can shop for Bobbi online, including the United States, United Kingdom, Korea, Japan, Germany and Australia.

Generating an overwhelming number of votes from fans, the six Lip Colors will be available exclusively on the brand’s Facebook page throughout the month of October, and then will be sold at bobbibrown.co.uk.

How fab is that? And, it doesn’t stop there. Bobbi Brown plans to reintroduce discontinued products in the future through the Bobbi Brings Back campaign.

This campaign was launched with the lip colors, just as  the whole brand was launched 21 years ago, with the original 10 shades.