Elemis Eyes

I love Elemis. They’re one of the great British brands, and their products are excellent and I am always excited by a new launch of theirs.

The latest is their Pro-Collagen Advanced Eye Treatment. It’s part of their anti-ageing collection, and is a serum. That’s the first thing I love about it. Eye creams can sometimes be too thick for the delicate skin in that area, so a serum is perfect. It’s taken the Elemis lab boffins three years to develop this eye serum, which targets fine lines and wrinkles. It contains powerful plant actives combined with amino acids.

It’s very light-weight, and feels excellent upon application. “Pro-Collagen Advanced Eye Treatment is a light texture designed not to overload the delicate eye area,” says Noella Gabriel, Director of Product and Treatment Development. “Using the ring finger on each hand, apply the product using a gentle tapping motion from the outer to the inner corner and around the eye contour bone. Ensure you do not drag or pull the skin.”

If you have read the 5pm Skincare Through the Decades Guide (available on the 5pm Facebook page), then you will know that the eye area is one of the first to show the signs of ageing. Introducing an eye cream into your skin routine in your late 20s, early 30s is a good idea.

Elemis Pro-Collagen Advanced Eye Treatment, available now, £39, timetospa.co.uk, and Elemis spas and locations worldwide.