30 Years of Advanced Night Repair!

If you’ve been using Estee Lauder’s Advanced Night Repair (or ANR) from launch date to now, I bet you look fantastic!

This iconic little brown bottle of serum heralded a new era in skin repair when it was launched in 1982 and celebrates 30 years on the market, as a best-seller, this year.

Everything about the product was unique -the texture, formula, and technology and remains so to this day. The little apothecary style dropper dispersed just enough product for one application, before moisturiser, in the evening. ANR set the precedent in the skin repair category, and has continued to evolve since it’s creation.

In 1991, it was first reformulated with proprietary anti-oxidant technologies. In 2002 an ANR Eye Recovery Complex was launched to complement the original product. In 2009 the product was reformulated again, now called Advanced Night Repair Synchronized Recovery Complex,and a year later the eye serum was also reformulated and re-branded.

For 2012, there is a special Limited Edition ‘Estee Lauder 30 Years of Innovation’ Bottle of ANR Synchronized Recovery Complex to celebrate the anniversary. This bottle has a lovely golden foil front panel and the celebratory words “Estee Lauder 30 Years of Innovation‘ are etched on the bottle’s signature dropper.

Definitely set to become a collector’s item for the future, it’s available now for a limited time. And buy another bottle to use if you are keeping this one. The serum does wonders!

Join in the Estee Lauder ANR conversation on Facebook, and Twitter, use the hashtag #ANR30YEARSOF INNOVATION

Advanced Night Repair Synchronized Recovery Complex 30ml, £41, 50ml, £54, esteelauder.co.uk