Alesha and Avon

Alesha Dixon is the new Beauty and Empowerment Ambassador for Avon in the UK and Ireland, and you can put your questions to her this afternoon when she takes over the Avon Twitter account!

The Strictly Come Dancing judge will act as spokeswoman for Avon’s make-up category and its domestic violence cause, in this newly created role. She will support Avon’s domestic violence initiatives – Avon UK has donated over £500,000 to its domestic violence charity partners Refuge, Women’s Aid and UN WOMEN, to help end violence against women and Alesha will look to help increase that figure next year by promoting Avon’s Empowerment product .

“I’m so incredibly proud to partner with Avon, a company that empowers women and brings beauty to their lives,” says Alesha.” Being the face of Avon make-up means I’ve discovered so many amazing beauty treats that I can’t wait to share.

“But more importantly Avon has a real heart and a true passion for helping to improve the lives of women, so I hope to make a difference through generating awareness for a cause that is so close to me.“

Her first beauty campaign will see her launching the brand’s latest foundation innovation, Ideal Flawless.  The Ideal Flawless range will offer Avon’s widest shade selection with Alesha appearing in brochures from February 2012.
In the meantime, get onto Twitter and get talking to Alesha. Tweet her @Avon_UK today between 1.30 and 2.45pm when she takes it over!